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Informed consumers can buy oils like these from purveyors with a transparent, rigorous selection process that wins your confidence, since they essentially travel the world to taste and choose oils on your behalf. Zingerman’s Delicatessen in Ann Arbor, Michigan, for example, carries a range of well-considered oils. They’ve identified Marina Colonna’s Peranzana oil, from her estate in the Molise region of Italy, as their “house” oil. Colonna describes the Peranzana as an “always generous, always giving” kind of tree; its oil is powerful, rich and grassy, with an undertone of rosemary. online matching


A simple taste test between Peranzana and any supermarket brand will demonstrate immediately how different the two kinds of oil, and the two kinds of producers, can be.reenex

You may have guessed by now that you’ll be paying more for olive oil that’s authentic and reputable. reenex

But the price goes toward keeping those producers authentic and reputable. Olive oil producers in this category belong to the “go small or go home” way of thinking, similar to micro- or nano-breweries and craft distilleries who draw consumers who have a strong aversion to mass-produced brands. The profit margins for these producers are smaller but the taste and appeal of their products, like Colonna’s Peranzana oil, is distinct.

About that taste? Prepare yourself. Real olive oil – the good stuff – will be powerful and peppery and it will catch in your throat. You may cough, your eyes may water. But these are in fact good indications that what you’re tasting – finally! – is authentic. It is also full of the reasons, especially flavor and health, that we were drawn to olive oil in the first place.
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